Global Citizen India: How we raised $6.4 Billion in support of the Global Goals

A movement to end extreme poverty by combining public policy, popular culture and citizens

Philanthropist, Global Citizen and Co-Chairman of the Bill & Melinda Gates Foundation - Bill Gates- has an important message about how Global Citizen India will help connect nearly 1.2 BILLION Indians with the help of technology to end extreme poverty.

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THE CHALLENGE

For its India launch, Global Citizen was hosting a festival in Mumbai, headlined by Coldplay. The goal was to build awareness about the SDGs, create conversation, drive traffic to the website and gain social actions. To be able to make any kind of political change or gain commitments, we would need at least 200,000 active registrations on the website. 

HOW WE SET OUT TO SOLVE IT

  • We used social media platforms like Facebook, Twitter, Instagram and Snapchat to communicate with citizens, spread messages about the SDGs and drive traffic to the website.

  • Partnerships with Media like Times of India, Viacom TV to reach a mass audience

  • Ad inventory partnerships with Facebook & Google to maximize outreach

  • Collaborative campaigns with partners like UN Women & UNICEF

  • Celebrity driven messaging

THE RESULT

Drove more than 500,000 registrations on the website between September - November 2016 and over 2,100,000 social actions taken on the website in support of the global goals. This resulted in commitments from change makers worth over $6.4 Billion, set to affect more than 516 million lives. 

The campaign, festival and impact was covered by renowned media platforms, few of which are linked below: